Libraries at University of Nebraska-Lincoln


Date of this Version



The study surveyed the strategies used in marketing library and Information services in Chukwuemeka Odumegwu Ojukwu University Teaching Hospital, Amaku, Awka, Anambra state Nigeria. It was discovered that the strategies used in marketing are ineffective compared to the changing situations in contemporary university environment. Personal experiences as a staff in the library were used to draw inferences for the study. The major marketing strategy used were face-to-face interaction with library user, good communication skills, use of library notice board, display and exhibition, institutions website and use of library as a course. All these strategies though utilized are not really effective in reaching out to non-library users. It is expected that marketing strategies should be all inclusive in its approach and methodology. There is hope, if the library can explore online marketing through facebook and other social media, this will make it easier to reach out to a wider audience. Also, innovative practices should be embedded so as to bring the users to the library.