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This study examined the level of awareness of digital natives of social media platforms and associated issues with digital natives’ viz-a-viz social media platforms. The study adopted the survey method. The population consist of 716 fresh undergraduate students of department of electrical/electronic of three selected Universities in the South-South region of Nigeria namely Federal University of Petroleum Resources, Effurun covering Edo/Delta; University of Port Harcourt covering Rivers/Bayelsa and University of Uyo covering Cross River/Akwa-Ibom States. The study further adopted a sample size of 251 respondents from the population through the use of the National Statistical Service Size Calculator of Australia. Thus 251 copies of questionnaire were administered and returned. The data gathered were analyzed using simple percentages. The study revealed that the digital natives are actually very much knowledgeable and aware of the social media platform and it has also some harrowing effect on them which of course have become daunting challenges to their development. The study further revealed that despite the horrendous challenges articulated, social media portends some prospects that could be harnessed to change the shape of society and the way businesses are done. The study did not fail to draw some line of conclusions from the findings as a light to drafting some salient recommendations.