Libraries at University of Nebraska-Lincoln


Date of this Version



This article has been designed to examine personal integrative needs from social media among information professionals in the conceptual framework of uses and gratification theory. Personal integrative type need includes elements of both cognitive and affective needs and relates to firming credibility, respect, status, confidence and stability Gratification sough and gratification obtained are two distinct components of the uses and gratification theory. For this quantitative research, study a self-administered survey questionnaire was used to collect data from the participants of the study. Sample of this study was 700 information professionals necessarily user of social media. Finding of this study testifies the assumptions of uses and gratifications theory and depicted that gratifications sought from social media for personal integrative needs are being overly gratified. This study recommends further research on gratification obtained and gratification sought in respect of other type of needs. Finding of this study are helpful for the professionals from information profession.