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Adlmaier-Herbst, D. G. (2014). Public Relations in the Digital World: Global Relationship Management. Conference: DIGITAL MEDIA and SOCIAL INCLUSION, At Istanbul.

Ahmad, Z. A. (2019). Embracing social media: The change and disruption to public relations practices in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(1), 319–337.

Alexander, D. (2016). What digital skills are required by future public relations practitioners and can the academy deliver them? PRism, 13(1), 1–13. Retrieved from

Arief, N. N., & Saputra, M. A. A. (2019). Kompetensi Baru Public Relations (PR) Pada Era Artificial Intelligence. Jurnal Sistem Cerdas, 2(1), 1–12.

Autzen, C. (2018). Press releases — the new trend in science communication. Journal of Science Communication, 13(03), 1–8.

Buhmann, A., Ihlen, Ø., & Aaen-Stockdale, C. (2019). Connecting the dots: a bibliometric review of Habermasian theory in public relations research. Journal of Communication Management, 444–467.

Edwards, L. (2012). Defining the ‘object’ of public relations research: A new starting point. Public Relations Inquiry, 1(1), 7–30.

James, M. (2008). A review of the impact of new media on public relations: challenges for terrain, practice and education. Asia Pacific Public Relations Journal, 8, 137–148.

Juwita, R. (2017). Praktik Public Relations Dan Corporate Social Responsibility Dalam Perubahan Sosial Global. Interaksi: Jurnal Ilmu Komunikasi, 5(2), 187.

Khatun, K. M., Islam, A., Noor, I. M., & Sa’ban, S. (2015). A Review of Trends of Corporate Social Responsibility. The Social Sciences, 10(2), 166–170.

Kim, S.-Y., & Lim, H. (2011). A Bibliometric Analysis of CSR Research in Public Relations Academia from 1975 to 2011. Journalism and Media Studies, 20, 79–97. Retrieved from %0AA Bibliometric Analysis of CSR Research in Public Relations › Download › fileName=20-4.+a+bibliometric+analys

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Ngondo, P. S. (2019). An Exploratory Study: Digital and Social Media Use by Zimbabwean Public Relations Practitioners. Public Relations Journal, 12(3), 55.

Park, H., & Ki, E.-J. (2017). Current Trends in Advertising, Public Relations, Integrated Marketing Communication and Strategic Communication Education. Public Relations Journal Special Issue: Public Relations Practices in Asia, (August), 1–12. Retrieved from

Pasadeos, Y., & Renfro, B. (1992). A Bibliometric Analysis of Public Relations Research. Journal of Public Relations Research, 4(3), 167–187.

Shtovba, S., Shtovba, O., & Filatova, L. (2019). The current state of brand management research: An overview of leaders and trends in branding research over the past 20 years. Bottom Line.

Ye, L., & Ki, E. J. (2012). The status of online public relations research: An analysis of published articles in 1992-2009. Journal of Public Relations Research, 24, 409–434.


Public Relations is a study that is part of the communication science family at a faculty in tertiary institutions in Indonesia. The graduates of this study program have produced thousands of research titles since they were established as independent study programs in 2013. Based on the track record of research results recorded in the university's repository, it is known that there are research trends relating to the development of international public relations scholarship. This is influenced by technological developments and globalization. These developments have led to a diversity of research topics carried out by graduates of public relations study programs. Therefore, this study aims to map research topics that have been documented, in order to sharpen the research direction of prospective public relations practitioners, as well as to contribute to strengthening the courses contained in the curriculum of study programs. The method used is descriptive quantitative based on secondary data. The results showed that the research topics produced by graduates of public relations study programs at a tertiary institution were more directed to topics that led to the profile of graduates with competencies as Public Relations Officer/Corporate Communications, and Public Relations Consultants.



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