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The aim of the paper is to explore the student’s perceptions about the reasons of joining the Master’s degree program in Information Management (MIM). It also seeks their insights regarding the quality of academic and professional aspects of the program along with the recommendations for further improvements. The quantitative research design, based on a self-administered survey was employed. The population of the study was consisted of MIM students from sessions (2018-2020 & 2019-2021) at the Institute of Information Management, University of Punjab. The questionnaire was designed using Google Form and distributed online through WhatsApp and Facebook groups among all 113 students enrolled in the program during July and August 2020. We got 105 filled responses which were analyzed using SPSS (version 24). The findings revealed that the mostly students were pursuing this program taking it as an interesting choice of career and were highly satisfied with academic and professional quality of the program. The results also showed the students’ future goals were typical one, which was to seek employment in the same field after completion of the degree. The students recommended that more practical work and technological courses should be added in the curriculum to make them well prepared for future information market.