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The paper highlights the importance and effectiveness of digital literacy skills among the students of the University of Jammu. In today’s technological age the students must develop digital literacy skills. This study used a purposive online survey of the students at the University of Jammu. Google form was used to design the questionnaire. The results of the study show that majority of respondents at the University of Jammu were female and were between 23 and 26 years of age group. The analysis of the study shows majority 85.24% of respondents know the concept of digital literacy. In the current digital environment, it was found that the maximum number of respondents prefer internet websites to find information as it is the easy, flexible, and affordable way to find the information. 62.88% of respondents prefer the google search engine as compared to other search engines.