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This study conducts a comparative analysis of traditional publishing and electronic publishing within the context of Ghana’s literary landscape. With the rise of digital technology and its influence on various industries, the publishing sector has also undergone significant changes. This research aims to explore the dynamics between traditional print publishing and electronic publishing, evaluating their impact on accessibility, distribution, cost-effectiveness, reader preferences, and their implications for the promotion of local literature.
Through a mixed-methods approach, including surveys, interviews, and literature reviews, the study gathers insights from authors, publishers, readers, and other stakeholders. The findings illuminate the advantages and challenges associated with both forms of publishing in Ghana, shedding light on how each medium contributes to the dissemination of literary works and the preservation of cultural heritage.
The results of this research offer valuable insights for publishers, authors, policymakers, and cultural organizations seeking to make informed decisions about their publishing strategies. By understanding the strengths and limitations of traditional and electronic publishing, stakeholders can better navigate the evolving landscape of Ghana’s literary world and effectively cater to the preferences of diverse audiences.