Libraries at University of Nebraska-Lincoln
Date of this Version
Fall 9-10-2024
Document Type
Article
Citation
Fakhreldin, K. (2024). A historical framework of the qualitative analysis of social media for libraries and archives.
Abstract
Since the widespread adoption of social media in the 2010s, many libraries and archives have begun to use social media engagement as part of their outreach. While likes, retweets, and follows can be easily measured, there are also qualitative aspects of social media engagement that can illuminate other aspects of repositories' social media communication with their users. This article looks at historical trends in qualitative analysis of social media and suggests ways in which libraries and archives can incorporate qualitative analysis into their social media strategy.