Department of Management


Date of this Version



Journal of Leadership & Organizational Studies 19:2 (May 2012), pp. 164-172; doi: 10.1177/1548051812436812


Copyright © 2012 Baker College; published by Sage Publications: . Used by permission.


The present study investigated whether personality and leadership evaluations based on photographs of Chinese CEOs made by Western raters were accurate at predicting organizational outcomes. Consistent with implicit leadership prototypes held by Westerners, perceived effectiveness was associated with higher levels of perceived intelligence, dominance, and positivity. However, actual organization performance was associated with the culturally appropriate leadership trait of risk taking. These findings suggest that although it is possible to use perceptions of personality based on photographs to predict objective leader effectiveness, individuals using a leadership paradigm suited to Western cultures are poor judges of potential success in Eastern cultures.