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The Scarlet aims to capture Nebraska in a night’s stay (https://news.unl.edu/newsrooms/today/article/the-scarlet-aims-to-capture-nebraskain- a-night-s-stay/)
The hotel being built at Nebraska Innovation Campus will be named TheScarlet, it was revealed during an Aug. 18 event. The name and brand package for the 154-room Marriott Tribute property was created by Archrival, a Lincoln creative agency. “While the majority of our work is around the country, we take the greatest pride when there is an opportunity to do a brand that represents our home, Nebraska,” said Clint! Runge, Archrival managing director. “We are thrilled to create a meaningful brand that continues the growth of NIC and further cements Lincoln as a welcome surprise.” Runge described The Scarlet Hotel (https://www.scarlethotelnebraska.com/) brand as an experience that captures Nebraska in a night’s stay. While having the amenities of a world-class hotel, guests will feel a sense of hometown comfort, he said. Small-town generosity, spaces for genuine connections and a spirit of a common good are brand pillars. Every guest room will highlight a different Nebraskan, honoring untold stories and diverse individuals who have called this place home. As the only hotel on a University of Nebraska campus, the hotel will offer a premium, playful and common-sense experience totally unique for those visiting Lincoln,Runge said. “This hotel will be such an asset to Nebraska Innovation Campus,” said Dan Duncan, NIC executive director. “The amenities that it will provide the campus will truly make NIC the place companies, employees and the community will want to be.” The hotel, on the corner of Transformation Drive and 21st Street, will be owned, operated and managed privately. The property will include a full-service restaurant, coffee shop, sandwich shop, fitness facility, rooftop bar and additional high-end features to ensure an outstanding guest experience.