Statistics, Department of

 

The R Journal

Date of this Version

6-2017

Document Type

Article

Citation

The R Journal (June 2017) 9(1); Editor: Roger Bivand

Comments

Copyright 2017, The R Foundation. Open access material. License: CC BY 4.0 International

Abstract

In retail location analysis, marketing research and spatial planning, the market areas of stores and/or locations are a frequent subject. Market area analyses consist of empirical observations and modeling via theoretical and/or econometric models such as the Huff Model or the Multiplicative Competitive Interaction Model. The authors’ package MCI implements the steps of market area analysis into R with a focus on fitting the models and data preparation and processing.

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