Animal Science Department


Date of this Version

December 1997


Published for Proceedings, The Range Beef Cow Symposium XV December 9, 10 and 11, 1997, Rapid City, South Dakota.


Marketing sounds easy, right? All that you have to do is sell when the market is high and buy when it's low. The problem is that only God could accomplish this! Even if we had the time to do the research required to make these predictions they're still, at best, only educated guesses. How does a cow/calf producer market in an innovative manner when he only has the option to go to a sale barn, an order buyer, or a feedlot with his years' work, just to get the same average price?