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Powerful forces are driving the US Beef Value Chain toward fundamental change. Longer term this obviously will affect Rocky Mountain cattlemen. There are also forces and mechanisms in the system that favor inertia and will try to make change slow and incremental. However, as this change occurs, technology will be amongst its key enablers. Many technical issues still need resolving before cattlemen will be able to fully benefit. Technology cycle times are accelerating. Solutions might be closer at hand than many people expect!