Theatre and Film, Johnny Carson School of

 

First Advisor

James F. Klumpp

Date of this Version

1978

Document Type

Thesis

Citation

A theiss presented to the faculty of the Graduate College in the University of Nebraska in partial fulfillment of requirements for the degree of Master of Arts

Department of Speech and Dramatic Arts

Under the supervision of Professor James F. Klumpp

Lincoln, Nebraska, 1978

Comments

Copyright 1978, Renee Meyers. Used by permission

Abstract

The purpose of this thesis is to examine male role models in prime time television commercials. The plan for the study is as follows: Chapter Two will review research on the importance of television to our society and its influence on the socialization process through which children and adults learn appropriate role behavior and attitudes. Then a review of the research which examines the characteristics of the female role model on television will illustrate the stereotypic female models television is now portraying. Chapter Three will discuss the methods and procedures necessary for examination of the male sex role model in prime time commercials through systematic content analysis. Finally, Chapter Four will provide results and discussion of the data obtained from the content analysis. Such an analysis should provide further insight into the relationship between the characteristics of television content and the influence of television on our societal and cultural forms.

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