Agricultural Economics Department

 

Date of this Version

4-30-2020

Document Type

News Article

Citation

Farm and Ranch Management News (April 30, 2020).

Also available at https://farm.unl.edu/grain-marketing-2020-survival-and-covid-19.

DOI: 10.13014/frm00005.

Comments

Copyright 2020, the authors. Used by permission.

Abstract

First paragraph:

Let’s state the obvious: this isn’t a typical year and we all know it. For farmers, it is a survival year. Why? And what might be done to make it through to the other side of the COVID-19 pandemic? This article will discuss how to build a marketing strategy to assure that the farm continues to the next crop year.

Conclusion

This year is shaping up to be a survival year for crop producers. Crop producers need to know at what crop price they will recapture all of the cash they will spend this year. Implementing a marketing plan to ensure that takes place is a survival strategy that can keep the farm business intact with no additional debt for a better year next year.

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