Bureau of Business Research

 

Date of this Version

4-1996

Citation

Business in Nebraska vol. 51 no. 609

Comments

Copyright 1996 by Bureau of Business Research, University of Nebraska.

Abstract

Significant changes are taking place in the nation's grocery industry that have important implications for Nebraska grocery retailers and consumers.

The grocery industry is becoming more concentrated, with fewer, larger firms dominating the market.

Concentration and competition for retail shelf space have made retailers and wholesalers more powerful relative to grocery manufacturers.

Manufacturers have reacted to power shifts in the industry by altering their pricing strategies and reducing individual attention provided to retailers.

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