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Authors

    Date of this Version

    2010

    Document Type

    Article

    Citation

    July 10, 2010 in The China Beat http://www.thechinabeat.org/

    Comments

    Copyright 2010. Used by permission.

    Abstract

    Apple is opening its first Shanghai location this weekend, the kickoff to what one analyst describes as a planned “major invasion” of China (Apple projects that it will open twenty-five stores on the mainland in the next eighteen months). Read a New York Times article on the new store here; see here for pictures of the store up at Shanghaiist. The Wall Street Journal’s China Real Time Report blog has an account of the store’s launch party here.

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