China Beat Archive
Date of this Version
2010
Document Type
Article
Citation
January 19, 2010 in The China Beat http://www.thechinabeat.org/
Abstract
China has recently launched its first global advertising campaign about products made in China. A 30-second television commercial, sponsored by the Ministry of Commerce of China and four Chinese trade associations, has been running on CNN, the Headline News and International Asia TV channels in the United States since November 23, 2009. Costing tens of millions of Yuan, the commercial was scheduled to run for six weeks. The commercial also started to run in some parts of Asia starting in December 2009.
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Comments
Copyright 2010. Used by permission.