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Individual-organizational congruence: A framework for investigating the impact of Enterprise 2.0

Holtjona Galanxhi, University of Nebraska - Lincoln

Abstract

Many organizations have already embarked on Enterprise 2.0 and are already using new collaborative technologies to connect their internal efforts. Not many organizations though, have widely and successfully implemented Enterprise 2.0 because it is a relatively new phenomenon. Additionally, its academic exploration remains limited. The use of Enterprise 2.0 applications within the organization is usually not mandatory. Therefore, it is not enough that the tools must be put in place and/or given access to by management, but it is necessary that employees feel motivated to use them. It is important to analyze the degree of congruence in perceived benefits between management and employees, affects the adoption of Enterprise 2.0. A case study methodology was used to investigate the perceived/expected benefits and success factors of Enterprise 2.0 applications by looking at both—managerial and employee perspective in two organizations that conduct global operations. The results showed that employees and managers believe that Enterprise 2.0 usage does have an overall effect on the communication, collaboration, community building, employee engagement, knowledge management, and organizational activities and outcomes in general. The greatest impact, however, was perceived to be in the area of organizational activities and outcomes, and that of knowledge management. The usage of Enterprise 2.0 applications among the workforce remains uneven in many organizations and our study showed that disparity. Younger/junior employees are more involved than other employees and managers. Managers also appeared to be more sceptical regarding the benefits from using Enterprise 2.0 applications, while top management commitment was seen as a major enabler for the successful implementation of Enterprise 2.0, who also emphasized the importance of establishing and implementing a "flexible" Enterprise 2.0 strategy. Organizations should clearly identify the types of activities which bring most of benefits from Enterprise 2.0 and standards should be conveyed to employees so they can use these tools more effectively and efficiently. Definitely, there is a great deal for organizations to do even though these are generally voluntary tools. Implications for academics and practitioners and areas of future research are also presented.^

Subject Area

Business Administration, Management

Recommended Citation

Galanxhi, Holtjona, "Individual-organizational congruence: A framework for investigating the impact of Enterprise 2.0" (2013). ETD collection for University of Nebraska - Lincoln. AAI3604767.
http://digitalcommons.unl.edu/dissertations/AAI3604767

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