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NEBRASKA MARKETING AND DISTRIBUTIVE EDUCATION TRAINING SPONSORS' ATTITUDES AND OPINIONS REGARDING THE EMPLOYMENT OF INDIVIDUALS WITH CERTAIN TYPES OF HANDICAPS
Abstract
The Problem. The problem that was addressed in this study centered around the identification of attitudes of Nebraska marketing and distributive education food service and general merchandising training sponsors. The attitudes that were ascertained were in reference to the employment of persons with visual or hearing impairments. The study also ascertained the opinions of the training sponsors regarding the specific entry-level positions in which they felt the visually or hearing impaired could work. Procedure. A review of selected literature was conducted to gain background and supportive information in reference to the study. The data used in the study were collected through a statewide survey. A survey instrument was developed that had four parts. The first part contained questions seeking demographic information. The second and third parts contained attitudinal statements and factors to consider when hiring the handicapped. The last part dealt with identifying specific entry-level positions in which the visually or hearing impaired could work. A stratified random sample was drawn from the population of Nebraska food service and general merchandising training sponsors associated with marketing and distributive education programs. The sample was stratified by occupational category. Once the sample was selected, the survey instrument was personally delivered to the participants. An explanation of the study was given to each participant and then each was asked to complete an instrument. Findings and Conclusions. (1) There was no evidence of a significant difference between the overall attitudes of the food service and general merchandising training sponsors regarding the employment of the visually and hearing impaired. (2) The food service and general merchandising training sponsors' attitudes were more positive toward employing the hearing impaired than the visually impaired. (3) A majority of the food service and general merchandising training sponsors felt employing persons with visual impairments could not be done without making major alterations in the operational procedures and physical facilities of their firms. They felt they could employ persons with hearing impairments without making these major alterations. (4) A majority of the food service and general merchandising training sponsors felt it would be unsafe for persons with visual impairments to work in their firms. They did not feel, however, that it would be unsafe for the hearing impaired to work in their firms. (5) The food service and general merchandising training sponsors believed hard of hearing persons could work in entry-level positions to a greater extent than deaf persons. (6) The food service and general merchandising training sponsors believed partially sighted persons could work in entry-level positions to a greater extent than blind persons. (7) The food service and general merchandising training sponsors indicated a preference for employing the hard of hearing, deaf, and partially sighted in entry-level positions involving very little or no customer contact. (8) The food service and general merchandising training sponsors felt the blind could not work in any of the entry-level positions in their firms. (9) A majority of the food service and general merchandising training sponsors felt cooperative planning between marketing and distributive education teacher-coordinators and training sponsors could improve the work performance of visually and hearing impaired individuals. (10) A majority of the food service and general merchandising training sponsors believed properly conceived vocational education programs could improve the employment opportunities of persons with visual or hearing impairments.
Subject Area
Vocational education
Recommended Citation
PRICE, WILLIAM THOMAS, "NEBRASKA MARKETING AND DISTRIBUTIVE EDUCATION TRAINING SPONSORS' ATTITUDES AND OPINIONS REGARDING THE EMPLOYMENT OF INDIVIDUALS WITH CERTAIN TYPES OF HANDICAPS" (1981). ETD collection for University of Nebraska-Lincoln. AAI8122600.
https://digitalcommons.unl.edu/dissertations/AAI8122600