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A model for the development and production of local programming at a public television station governed by an institution of higher education
Abstract
The purpose of this study was to develop a set of principles or guidelines that could be formulated into a model for the development and production of local programming on a public television station licensed to an institution of higher education. The basis of the public broadcasting mission lies in the Communication Act of 1934 as amended in 1967. Congress found that supporting telecommunications services was an important concern of the federal government and that developing public broadcasting programming depended on freedom, imagination and initiative on both the local and national levels. This study analyzed the processes of local programming development and production. The Delphi technique was the methodology used to generate statements of principles or guidelines from a panel of 64 practitioners used in the development and production of local programming at a public television station. The resultant principles or guidelines were formulated into a model for production. The model for the development and production of local television programming includes five stages of educational program planning, which include needs assessment, goal selection, planning of the activity, carrying out the activity and evaluation of the activity. The analysis and findings of the study demonstrated no significant differences have resulted in the processes identified by the experts by region or the other six variables tested, which were the level of educational attainment and experience of the respondents, the size of the public television station staff and local production budget, the job title of the respondents and whether or not the station had a staff member specifically assigned the task of needs assessment. The results of the study also suggest that many issues remain pertaining to the form of needs assessment and the methods of developing and producing local programming by public television stations licensed to institutions other than those of higher education. This study, however, has significance in that it has produced a practical theory-based model for planning which has national representativeness and universal applicability.
Subject Area
Mass media|Higher education
Recommended Citation
Peterson, Donald Wayne, "A model for the development and production of local programming at a public television station governed by an institution of higher education" (1988). ETD collection for University of Nebraska-Lincoln. AAI8818645.
https://digitalcommons.unl.edu/dissertations/AAI8818645