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Anchoring and adjustment in husband and wife house purchase decision-making: A study of the acculturating family
Abstract
The present study draws from the premise that husbands and wives in acculturating families adapt to the new culture to different extents, in dissimilar modes and, thus, their differences could cause conflict in their joint decision making. In addition to the conflict generation, the different acculturation modes of the husband and wife are likely to affect their perceptions of relative influence and, thus, influence the conflict resolution process. An anchoring and adjustment model was proposed as a model of the process with the couple starting the decision making process from their anchor points and going through a compromise process which consists of a self-adjustment process and a mutual adjustment process. It was hypothesized that (1) the anchor points of the acculturating couple are influenced by the acculturation level of the couple, (2) the adjustment made by an individual spouse is affected by the perceptions of relative influence and willingness to compromise, and is indirectly influenced by one's level of acculturation, and (3) the adjustment made by a couple is affected by the couple's knowledge of spousal preferences and the homogeneity of the couple's perceptions of relative influence, and is indirectly influenced by the homogeneity of the couple's levels of acculturation. It was found that (1) the anchor point was influenced by the level of behavioral acculturation, (2) the amount of adjustment made by an individual spouse was influenced by the perceptions of relative influence and willingness to compromise, (3) the amount of adjustment made by a couple was influenced by the knowledge of spousal preferences, and (4) the adjustment process was indirectly affected by the level of attitudinal acculturation.
Subject Area
Marketing|Families & family life|Personal relationships|Sociology|Social psychology
Recommended Citation
Jun, Sunkyu, "Anchoring and adjustment in husband and wife house purchase decision-making: A study of the acculturating family" (1993). ETD collection for University of Nebraska-Lincoln. AAI9333971.
https://digitalcommons.unl.edu/dissertations/AAI9333971