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This NebGuide discusses the potential benefits of estrous synchronization, how the products and programs work, and the results and costs involved. Estrous (heat) synchronization can help beef producers improve production efficiency and economic returns. Controlling estrus and ovulation in cycling females means breeding is completed in a short period of time. Instead of females being bred over a 21-day period, synchronization can shorten the breeding period to less than 5 days, depending on the program selected. The use of synchronization has great potential for improving beef production, but it requires good management for success. Producers should understand the advantages, as well as the requirements for a successful estrous synchronization program. They should know how different estrous synchronization products and programs work, and expected results and costs involved before initiating the practice.