Great Plains Studies, Center for


Date of this Version

Fall 2012


Great Plains Quarterly 32:4 (Fall 2012).


Copyright © 2012 Center for Great Plains Studies, University of Nebraska.


Earlier in the year, I spent some time on the White Earth Lake Reservation (Ojibwe) in northern Minnesota. At one point, to counter some nasty diaper rash (not mine), I went into a store to buy corn starch. My only choice was Argo. I was prepared for discomfort-I've always hated the bizarre half-Indian-maiden / halfcorncob figure that has come to be recognized as Argo's brand, and the irony of purchasing this item, on this reservation, in the middle of the Corn Belt was too much. But, thankfully, Argo had changed its label, so at least there was one less thing to feel awkward about. That awkwardness-that profound awkwardness that lies within the matrix of capitalism and representation- is the engine that drives the essays in American Indians and the Mass Media.