Center, Great Plains Studies
Great Plains Research: A Journal of Natural and Social Sciences (through 2013)
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Date of this Version
Spring 2006
Document Type
Article
Abstract
Declining retail trade in rural America is a concern for rural residents, their leaders, and rural development professionals. This cross-sectional study presents a framework for understanding relationships between changes in retail trade and rural population declines. The study uses county trade pull factors as a benchmark for retail trade in Nebraska and develops a theoretical and a statistical model to explain changes in this measure. The model suggests that retail trade in a given county is a function of the customer base, the buying power of those customers, and the quality of the retail environment.
Comments
Published in Great Plains Research 16:1 (Spring 2006). Copyright © 2006 The Center for Great Plains Studies, University of Nebraska – Lincoln. Used by permission.