Honors Program
Document Type
Thesis
Date of this Version
Spring 2021
Citation
Magree, M. 2021. Trader Joe's Case Study. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external forces acting against them. After researching more about the company and these factors I found the central problem the company faces and made recommendation for the company to continue to be a well recognized grocery store name, while not losing their charm. Although Trader Joe’s stands firm on operating using their original business model, I believe they could find updating some of their technologies and improving their marketing strategy would be beneficial to the grocery chain.
Included in
Advertising and Promotion Management Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Madisson Magee 2021.