Honors Program
Document Type
Thesis
Date of this Version
12-2022
Citation
Weyers, K. 2022. Launching an Online Boutique and Analyzing Digital Marketing Strategies Used. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.
Included in
Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Gifted Education Commons, Higher Education Commons, Marketing Commons, Other Education Commons
Comments
Copyright Kayla Weyers 2022.