Honors Program
Document Type
Thesis
Date of this Version
5-20-2023
Citation
Steger, A. (2023). Union Pacific Railroad Company Strategic Audit. Undergraduate Honors Thesis, University of Nebraska-Lincoln.
Abstract
Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.
Included in
Business Administration, Management, and Operations Commons, Gifted Education Commons, Higher Education Commons, Other Education Commons
Comments
Copyright Alison Steger 2023.