Honors Program, UNL
Honors Program: Senior Projects (Public)
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First Advisor
Nicole Tunnison, Department of Management
Date of this Version
5-2026
Document Type
Thesis
Citation
Koehler, J. 2026. Netflix, Inc. Strategic Audit. Undergraduate Honors Thesis. University of Nebraska-Lincoln.
Abstract
Netflix is a dominant company in the global entertainment industry. The company has changed the way people watch and interact with movies and shows. Netflix has over 300 million subscribers and operations in more than 190 countries. This strategic audit examines Netflix’s current situation, including its performance, governance structure, internal strengths, and external environment. This audit also examines some of the biggest problems, which include increased competition, higher content costs, and changes in consumer behavior. This analysis considers strategic alternatives and recommendations to support long-term growth. The goal of this report is to evaluate Netflix’s ability to maintain its competitive advantage in a rapidly evolving industry.
Comments
Copyright Jadyn Koehler, 2026.