Industrial and Management Systems Engineering
Date of this Version
3-2009
Abstract
Dr. Savory will share four campaign ideas his office developed to better target Summer Sessions marketing to the new generation of students. Each is unique and generates different reactions. He will talk about which was chosen and the campus reaction of choosing an “edgy” theme. He will also highlight the challenges and impact of offering a “Bucks for Summer Books” sweepstakes targeting freshman and sophomore students to take summer courses.
Included in
Operations Research, Systems Engineering and Industrial Engineering Commons, Other Business Commons
Comments
Presentation “Marketing for Summer Session: What do the Students Want?” Presentation at 2009 North Central Conference on Summer Sessions, March 2009 (Chicago, IL)