Journalism and Mass Communications, College of

 

Date of this Version

5-2013

Citation

Stein, Amanda D. "Meet Them Where They Gather: An Analysis of NASA’s Communications Approach for the 21st Century." Thesis. University of Nebraska - Lincoln, 2013.

Comments

A THESIS Presented to the Faculty of The Graduate College at the University of Nebraska In Partial Fulfillment of Requirements For the Degree of Master of Arts, Major: Journalism and Mass Communications, Under the Supervision of Professor Timothy Anderson. Lincoln, Nebraska: May, 2013

Copyright (c) 2013 Amanda D. Stein

Abstract

Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications through social media to maintain collaboration, participation and transparency, and demonstrate to the public the value of a robust U.S. space program.

Adviser: Timothy Anderson