Date of this Version
Stein, Amanda D. "Meet Them Where They Gather: An Analysis of NASA’s Communications Approach for the 21st Century." Thesis. University of Nebraska - Lincoln, 2013.
Since the National Aeronautics and Space Act of 1958, the National Aeronautics and Space Administration (NASA) has been tasked with not only governing the United States’ space activities, but also sharing those efforts and subsequent findings with the American public. When President Barack Obama issued the Open Government Directive in 2009, NASA was well positioned to meet the objectives. Today, the administration has built one of the most successful web-based information-sharing presences by government agency, largely by tailoring communications efforts to reach the public on popular social media platforms. This paper will explore how NASA has utilized two-way symmetrical communications through social media to maintain collaboration, participation and transparency, and demonstrate to the public the value of a robust U.S. space program.
Adviser: Timothy Anderson