Journalism and Mass Communications, College of
Date of this Version
2012
Citation
Published in Public Relations Review 38 (2012), pp 505–507. doi:10.1016/j.pubrev.2012.01.007
Abstract
This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.
Included in
Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, International and Intercultural Communication Commons, Mass Communication Commons, Social Influence and Political Communication Commons, Speech and Rhetorical Studies Commons
Comments
Published by Elsevier Inc. Used by permission.