Journalism and Mass Communications, College of
Date of this Version
2012
Citation
Published in Public Relations Review 38 (2012), pp 144–146. doi 10.1016/j.pubrev.2011.08.019
Abstract
So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.
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Critical and Cultural Studies Commons, Mass Communication Commons, Social Influence and Political Communication Commons, Speech and Rhetorical Studies Commons
Comments
Copyright © 2011 Elsevier Inc. Used by permission.