Journalism and Mass Communications, College of

 

Document Type

Article

Date of this Version

2012

Citation

Published in Public Relations Review 38 (2012), pp 144–146. doi 10.1016/j.pubrev.2011.08.019

Comments

Copyright © 2011 Elsevier Inc. Used by permission.

Abstract

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.

Share

COinS