Journalism and Mass Communications, College of

 

Document Type

Article

Date of this Version

2004

Comments

Published in the Journal of Advertising Education (2004) v. 8, no. 2. Copyright 2004, Association for Education in Journalism and Mass Communication. Used by permission.

Abstract

A book review by Frauke Hachtmann of Consumer Behavior and Culture: Consequences for Global Marketing and Advertising by Marieke de Mooij.

Share

COinS