Journalism and Mass Communications, College of
Date of this Version
8-2013
Citation
A paper prepared for presentation at the national convention of the Association for Education in Journalism and Mass Communication, Washington, D.C., Aug. 10, 2013
Also online at: http://www.aejmc.org/home/wp-content/uploads/2013/08/Sue-Burzynski-Bullard.pdf
Abstract
As more Americans turn to social media sites for news and information, news organizations respond by using social networks as platforms to deliver content. This study examines how news outlets use social media platforms, the positive impact and concerns raised by social media use, and the best practices editors identify for effective social media use. The study aims to help editors understand which approaches to social media attract audiences and increase reader or audience interaction.
Included in
Communication Technology and New Media Commons, Journalism Studies Commons, Social Media Commons
Comments
Copyright (c) 2013 Sue Burzynski Bullard