Journalism and Mass Communications, College of
Date of this Version
Spring 2014
Document Type
Article
Abstract
For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as more family friendly, and a Summer outing that would be more consistently considered within Lincoln families.
Included in
Advertising and Promotion Management Commons, Business and Corporate Communications Commons, Marketing Commons, Sports Management Commons
