Journalism and Mass Communications, College of

 

Date of this Version

2009

Comments

First place in the District 9 American Advertising Federation's National Student Advertising Competition, April 24, 2009.

Copyright (c) 2009 Ruth Brown, Bettina Burklund, Stacy James, Zach Janky, Phyllis Larsen, Bruce Mitchell, Chuck Piper, & Adam Wagler.

Abstract

April 28, 2009 — Advertising students from the University of Nebraska-Lincoln College of Journalism and Mass Communications took home first place in the District 9 American Advertising Federation's National Student Advertising Competition April 24. A first for the program, this win places the team among an elite group of 15 from across the country that will compete for the national title in Washington, D.C., June 4-5. UNL will represent District 9, which includes Nebraska, Iowa, Missouri and Kansas. Judges were unanimous in their decision that the team, Volation, stood far above the other seven teams competing, with a "risky" concept for an anti-binge drinking campaign targeting college students. Judges called the team's approach "unique" and "spot on" with strong design and creativity and went on to compliment the team for proposing something very different. Team advisers were Rich Bailey, Phil Willet and Amy Struthers, all faculty members in the advertising sequence. "It was gratifying to see the progress made during the year in developing content and perfecting presentation skills, both of which were vitally important to the success of the team," Bailey said.

Team advisers were Rich Bailey, Phil Willet and Amy Struthers.

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