Center, Kimmel Education and Research
Kimmel Education and Research Center: Presentations and White Papers
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Document Type
Article
Date of this Version
2010
Abstract
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.
Included in
Agricultural and Resource Economics Commons, Curriculum and Instruction Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons, Organizational Behavior and Theory Commons, Other Business Commons, Other Social and Behavioral Sciences Commons, Strategic Management Policy Commons, Systems Biology Commons, Technology and Innovation Commons