The purpose of the study is to discover the status of the job market for library professionals in Sindh Province, Pakistan, and to examine the job titles used in advertisements. Content analysis was applied to discover the status of the job market. LIS professional vacancies from 2004 to 2008 in four leading newspapers were analysed. There were 282 announcements during that time. Findings of the study reveal a lack of consistency in job titles. Academic librarianship predominated in the LIS job market during those years. Most of the job titles do not address the requirements of the job market. This paper is the first study done in Pakistan. It is recommended that library professionals, library associations, and LIS departments to design a uniform descriptive nomenclature and help the provincial government understand the importance and necessity of LIS professionals in national development.