"All Anchors Are Not Created Equal: The Effects of Per Diem versus Lump" by Bradley D. McAuliff and Brian H. Bornstein

Psychology, Department of

 

Document Type

Article

Date of this Version

2010

Citation

Published in Law and Human Behavior 34:2 (2010), pp. 164-174; doi: 10.1007/s10979-009-9178-8

Comments

Copyright © 2009 American Psychology-Law Society/Division 41 of the American Psychological Association. Used by permission.

Abstract

This experiment examined whether different quantifications of the same damage award request ($175,000 lump sum, $10/ hour, $240/day, $7300/month for 2 years) influenced pain and suffering awards compared to no damage award request. Jury-eligible community members (N = 180) read a simulated personal injury case in which defendant liability already had been determined. Awards were: (1) larger for the $10/hour and $175,000 conditions than the $7300/month and control conditions and (2) more variable for the $10/hour condition than the $7300/month and control conditions. No differences emerged on ratings of the parties, their attorneys, or the difficulty of picking a compensation figure. We discuss the theoretical implications of our data for the anchoring and adjustment literature and the practical implications for legal professionals.

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