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This paper primary objective is to analyze the economic factors influencing producers’ demand for farm managers. A survey of commercial farmers’ risk management was conducted by mail during the spring of 1999 in Mississippi, Texas, Indiana, and Nebraska. A Tobit econometric model was constructed to analyze the demand for farm managers. Results showed that a complementary relationship exists between marketing inputs and the decision to hire farm managers. The results indicate that, as farmers increase expenditure on marketing consultants and information systems, their expenditure on farm managers increase.