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Thesis (M.A.)—University of Nebraska—Lincoln, 1966. Department of Economics.


Copyright 1966, the author. Used by permission.


This study will endeavor to analyze the relationship of total advertising volume to the United States business cycles during the postwar period, 1945-1964. Empirical data will be examined to determine whether total advertising expenditures have tended to mitigate, accentuate, or exert a neutral effect on the reference cycles over the past twenty years. In the final chapter the writer will propose ways in which the level of advertising expenditures might be controlled so as to add future stability to the economy.

The major portion of this thesis involves a comparative analysis of changes in advertising expenditures relative to changes in gross national product, industrial production, and the turning points in the United States business cycle.

Advisor: Campbell R. McConnell