Date of this Version
Thesis (M.S.)—University of Nebraska—Lincoln, 1968. School of Home Economics.
The purpose of this study was to explore the influence of socio-economic status, size of home town, clothing importance, sorority or non-sorority membership and price on the prestige ratings of selected garments. Stores where the consumer usually shopped were investigated in relation to the prestige rating of the store.
Part of the problem was to develop a measure of prestige for clothing items. The results of this study indicate that the clothing prestige measure used was successful.
Single, undergraduate women at the University of Nebraska comprised the random sample. Data were gathered by mailed questionnaires.
No relationship was found between socio-economic status, size of home town, and sorority or non-sorority membership and prestige ratings of garments. Some significant relationships were established for both garment price and the importance of clothing to the individual in relation to garment prestige. It was found that students shopped more often in high prestige stores.
Advisor: Audrey Newton