Date of this Version
Thesis (M.S.)—University of Nebraska—Lincoln, 1957. Department of Vocational Education.
This study dealt with the problem of determining the characteristics of vocational agriculture television which would be in accord with viewer preferences to the extent that present viewers would be retained and, in addition, new patrons would be secured.
The major purposes of this study were to ascertain: (1) the relative value of television as a source of agricultural information, (2) viewer preferences as it might affect future program presentation, (3) the extent to which vocational agriculture television should be employed in the future, and (4) the preferred time of day for the presentation of vocational agriculture television.
Advisor: Arthur B. Ward