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Thesis (M.A.)—University of Nebraska—Lincoln, 1969. Department of Business Area.
The main objectives of this thesis are: 1) To highlight the crucial role of improved seeds in the advancement of Indian agriculture.2) To evaluate the potential role of private seed industry in developing seed marketing systems. 3) To propose a seed marketing program for a medium-sized seed company in India based upon an analysis of the user profile and a comparative analysis of a similar seed company in the United States.
In conclusion, it follows that a seed company in India would definitely benefit by applying modern marketing methods in the Indian situation.However, the company should adapt the United States standards of marketing techniques to suit its own objectives, resources, and the local environment.
Advisor: Phillip McVey