Bureau of Business Research


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Prepared by the UNL College of Business Administration, Bureau of Business Research


Copyright 2017 Eric Thompson


Consumer confidence improved in Nebraska in February 2017 while business confidence remained strong. The Consumer Confidence Index – Nebraska (CCI-N) rose to 94.6 during February, 5.4 points higher than in January. While consumer confidence improved, it remained below the neutral value of 100. The outlook of Nebraska businesses, by contrast, was positive. The Business Confidence Index – Nebraska (BCI-N) stood at 109.1 in February, well above the neutral value. The business confidence index rose slightly, by 1.3%, between January and February. When asked about the most important issue facing their business, customer demand was mentioned by 34 percent of business respondents, labor availability and quality by 24 percent of respondents and taxes by 11 percent. Households reported a variety of financial concerns with 23 percent reporting that their primary financial concerns relate to paying off debt or savings and 51 choosing the cost of living including health care costs, taxes, major expenses (furniture, appliances, automobiles or college tuition) and the general cost of living.