Bureau of Business Research


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Copyright 2019 Eric Thompson, UNL Bureau of Business Research


Prepared by the UNL College of Business, Bureau of Business Research


Consumer confidence rose in Nebraska during January 2019. The Consumer Confidence Index – Nebraska (CCI-N) rose to 104.0 in January, above the neutral value of 100 and the December 2018 value of 99.1. The Business Confidence Index – Nebraska (BCI-N) stood at 107.4 in January 2019, well above the neutral level and slightly down from 109.9 in December. When asked about the most important issue facing their business, 33 percent of respondents chose customer demand while 18 mentioned the quality and availability of labor and 15 percent mentioned competition from other businesses. Fifty-five percent of responding households listed a cost factor as their top financial concern, including taxes, health care costs, the general cost of living and major expenses (furniture, appliances, automobiles). Twenty-six percent reported that their primary financial issue was either saving or paying off debt while 4 percent chose financial market performance.