Bureau of Business Research


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Copyright 2019 Eric Thompson, UNL Bureau of Business Research


Prepared by the UNL College of Business, Bureau of Business Research


Consumer confidence rebounded in Nebraska during May 2019 and business confidence also improved. The Consumer Confidence Index – Nebraska (CCI-N) rose to 105.3 in May, above the neutral value of 100 and well above the April value of 95.6. The Business Confidence Index – Nebraska (BCI-N) rose 113.2 in May, well above the neutral level and up from 107.8 in April. When asked about the most important issue facing their business, 30 percent of respondents chose customer demand while 21 mentioned the quality and availability of labor and 18 percent mentioned competition from other businesses. Fifty-two percent of responding households listed a cost factor as their top financial concern, including taxes, health care costs, the general cost of living and major expenses (furniture, appliances, automobiles). An elevated 19 percent of households listed taxes as their top concern. Twenty-six percent reported that their primary financial issue was either saving or paying off debt.