Bureau of Business Research


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Prepared by the UNL College of Business Administration, Department of Economics


Summary: Respondents to the June 2014 Survey of Nebraska Business are positive in their outlook for sales and employment at their business. More respondents expect sales to rise (33%) than decline (18%) in the next six months. Similarly, more expect to increase (16%) rather than reduce (3%) employment. These June results mark the fifth consecutive month in which Nebraska businesses held a positive outlook. Within the state, respondents located in the Omaha Metropolita Area were especially positive in their outlook for sales. As might be expected during a period of growth, businesses were very focused on the individual challenges facing their businesses, rather than public policy issues. When asked about the most important issue facing their business, nearly 8 in 10 focused on core business operations issues such as customer demand, the cost of supplies, labor quality and availability, competition, improved business practices, and credit availability. The issue of labor quality and availability was named by 15 percent of businesses, the largest percentage for this category in recent surveys. Just 2 in 10 named taxes, the Affordable Care Act or other regulations as the most important issue facing their business. Similar shares were identified for businesses from the Omaha Metropolitan Area.

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