Bureau of Business Research


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Prepared by the UNL College of Business Administration, Bureau of Business Research


Copyright 2016 Eric Thompson


Respondents to the November Survey of Nebraska Business had a positive outlook for both employment and sales over the next six months. To be specific, 31 percent of respondents to the November 2015 survey expect to increase sales over the next 6 months while 20 percent expect sales to decrease. At the same time, 20 percent of respondents expect to grow employment compared to 4 percent who expect to reduce it. Businesses in the Southeast Nebraska region, which includes Lincoln, are most optimistic about the outlook for sales and employment. Businesses in the Omaha and Central Nebraska regions are modestly optimistic about both sales and employment. Businesses in the Northeast and West regions are optimistic about employment but expect flat or declining sales. Taken together, results for the regions show a rural-urban divide, with a more optimistic outlook in the state’s more urban regions. When asked about the most important issue facing their business, customer demand is the top issue named by 30 percent of respondents. The availability and quality of labor is named as the top issue by 27 percent. This is the highest percent of respondents to choose this issue since the survey was first taken in 2011. Taxes is the top issue for 9 percent of respondents.

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